My Story
As founder of JAW, Jermaine brings both his vast array of industry experience and understanding to the forefront of the company.
Mentored by many of the legends within the various industries he has crossed, and passion for collaboration; lead to works considered by many 'like no other'.
Though founder of the company, Jermaine is still very hands-on understanding that without feeling the pulse of what's happening in the world around him; you lose touch with it, which has ensured JAW produces nothing but high-quality work.
Brand Story
We inspire our audience to take action and create a new future where bullying, discrimination, sexism, body discrimination are no longer tolerated.
JAW is not afraid to address the big issues affecting society and youth today. Each issue will boldly address a topic in a way that the fashion industry has been afraid to! We provide an alternative to the mainstream fashion industry that is provocative, revolutionary and redefines what is fashionable and acceptable.and racism are a thing of the past.
"When we step-up, it will inspire others to follow" - Jermaine Watkins (Founder)